Certificate in Marketing Research

Any student with a prior undergraduate degree is eligible to pursue the Post-Baccalaureate Certificate in Marketing Research. You must meet all pre-requisites for courses in the program except class standing and certification.  Waivers may be given for lower level, preparatory program courses completed as part of a previous undergraduate degree in a different field. If you have a non-business undergraduate degree, you may need to complete additional preparatory courses.  All coursework must be taken for a letter grade and must be completed within eight years.

Marketing research is the gathering and analyzing of information used to assist organizations in decision making and has become a critical function for both for-profit and not-for-profit organizations of all sizes. The research industry is especially vibrant in the Greater Cincinnati area and career opportunities continue to grow. This program will  provide the academic foundation and skills needed for many entry-level positions in the marketing research industry.

Courses

  • STA 212 Statistics for Business Applications I
  • STA 213 Statistics for Business Applications II
  • ENG 340 Business Writing
  • MKT 305 Principles of Marketing
  • MKT 320 Consumer Behavior
  • MKT 392 Consumer Insights
  • MKT 492 Advanced Marketing Research

If you have additional questions about our academic programs, please drop us an email at markets@nku.edu or phone the department office at (859) 572-6582.

Minors

We offer minors in Marketing, Economics, and Sports Business. Learn more!

More Program Options