Marketing, Sports Business & Construction Management
Marketing, Sports Business and Construction Management--why are these academic degree programs in the same department? Not by accident, we assure you. These majors stem from the study of the markets in which business and society functions. The business of sports, particularly professional sport, has its own unique configuration of conditions, a bit different from conventional consumer markets, that govern competition.
Of course, each major is different, but all three share an emphasis on key fundamentals that give our graduates a competitive advantage in the job market or graduate school admission:
- Learning by doing, both in the classroom and through internships;
- Superior research skills;
- High-level analytical and critical thinking;
- Clear, concise and compelling communication skills;
- Collaborative teamwork skills;
- A grounding philosophy of ethical, sustainable, global competition.
Construction Management provides our students with a solid platform of construction education, and practical tools enabling them to occupy leading positions in the construction industry with its three major segments:
- Heavy / Civil
We equip our students with the technical as well as the business tools enabling them, if they choose, to run their own businesses.
Every graduating student will be awarded a Bachelor of Science in Construction Management, together with a business minor (Management, Business, or Entrepreneurship).
We also offer minors in marketing, sports business, construction as well as post-baccalaureate certificates in marketing research, applied economics, public policy, and sports business.
We invite you to explore our web site to learn more. If you have additional questions, please drop us an email at email@example.com or phone the department office at (859) 572-6582.