Marketing, Economics & Sports Business
Marketing, Economics and Sports Business--why are these academic degree programs in the same department? Not by accident, we assure you. All three majors stem from the study of the markets in which business and society functions. The discipline of economics provides the foundation for the way we think about all kinds of markets. It's not too much to say that the general practice of marketing is based in large part on economic principles and shaped by national and global economic policy. The business of sports, particularly professional sport, has its own unique configuration of economic conditions, a bit different from conventional consumer markets, that govern competition.
Of course, each major is different, but all three share an emphasis on key fundamentals that give our graduates a competitive advantage in the job market or graduate school admission:
- Learning by doing, both in the classroom and through internships;
- Superior research skills;
- High-level analytical and critical thinking;
- Clear, concise and compelling communication skills;
- Collaborative teamwork skills; and
- A grounding philosophy of ethical, sustainable, global competition.
We also offer minors in marketing and economics, and post-baccalaureate certificates in marketing research, applied economics and public policy, and sports business.
We invite you to explore our web site to learn more. If you have additional questions, please drop us an email at firstname.lastname@example.org or phone the department office at (859) 572-6582.
Students in our MKT 306 Sales Management class produced a paper on selling in coffee shops during the Spring 2012 semester. Read the paper.
Students in our MKT 306 Sales Management class produced a paper on recruiting professional sales talent during the Fall 2011 semester. Read the paper.
In Sports Business
Recent Sports Business graduate Andrew Pifer turned his internship into a full-time position with the Florence Freedom. Read Andrew's story (pdf).
Sports Business program graduate Matthew Wagner was recognized this month by Partnership Activation as a 'rising star' in the sports industry. Read about his accomplishment (pdf).
Sports Business program graduate Chris Ryan ('06) was featured as a "Rising Star" by Partnership Activation (pg. 6), a leading sports industry trade publication. After working as an intern at Kentucky Speedway when he was an NKU student, Chris moved into a full-time position with the Speedway following graduation. He is now the Director of Corporate Sales at In-Game Sports. Check out the Partnership Activation Article (pdf).
A Sports Business student wrote an article for the Northerner featuring four NKU graduates who have moved on to careers in Sports Business. Read the article (pdf).