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Bachelor of Science in Marketing

In today’s hyper-competitive global business environment, it is becoming very clear that for any organization to prosper, it must adopt a market orientation as its guiding business philosophy.  Being market oriented simply means that an organization considers the needs and wants of its customers as crucial input in every decision that it makes.  To successfully accomplish this goal, the organization must develop and nurture close relationships with its customers.  Marketers are literally the interface between the organization and its customers.  A career in Marketing, no matter which of the dozens of different career paths you choose to follow, is at its heart a career in creating and managing these relationships.

You may be a marketer if…

• You are a self-starter who wants to be compensated for what you achieve rather than what a standard wage scale limits you to.  You may be a marketer who finds success in a professional sales career.
• You are a creative problem solver who enjoys analytical thinking and working with numbers.  You may be a marketer who finds success in a marketing research career.
  
• You are the kind of person that is able to stay well organized and move forward while balancing the multiple obligations of a working student.  You may be a marketer who finds success in careers such as brand management, retail management, or distribution management.
• You are a creative person who loves to bring ideas to life with your design skills.  You may be a marketer who finds success in careers as diverse as advertising or product development.
• You want to start your own business.  You may be a marketer who finds success as an entrepreneur, the quintessential marketer.
• You enjoy helping other people solve their problems.  Do you like to help others reach their goals?  You may be a marketer who finds success in a professional sales career.
• You enjoy helping others when they can’t help themselves.  Or would you like to help make the world a better place?  You may be a marketer who finds success in a career dedicated to advancing the cause of a not-for-profit or charitable organization to enable it to better perform its mission.
• You are really sort of unsure about what your career path should be.  You may be an “undiscovered” marketer.  Marketers can find career success in such a large and diverse variety of fields that the odds are good you’ll find your niche as you progress through the different courses in the program, taught by faculty with diverse real-world experience and scholarly interests who will help you explore your options.

AACSB International Accreditation

NKU College of Business has earned AACSB International accreditation, representing the highest standard of achievement for business schools worldwide. Institutions that earn accreditation confirm their commitment to quality and continuous improvement through a rigorous and comprehensive peer review. AACSB International accreditation is the hallmark of excellence in management education.

Who to Contact About the Marketing Program:

For general information about the Marketing program:
Dr. Greg Martin, Department Chair
marting1@nku.edu
(859) 572-6642

For information about establishing a course of study leading to the Marketing degree:
College of Business Advising Center
Phone: (859) 572-6134
Fax: (859) 572-6144
E-mail: kylel@nku.edu