Certificate in Marketing Research

The post-baccalaureate Certificate in Marketing Research is designed for holders of a Bachelor’s degree in any field who wish to enhance their educational credentials in order to pursue management and leadership opportunities in the marketing research industry. Marketing research is the gathering and analyzing of information used to assist organizations in decision-making and has become a critical function for companies of all sizes. The marketing research industry is especially vibrant in the Greater Cincinnati area and job opportunities in marketing research continue to grow.

Enrolled students are advised that the Marketing Faculty periodically revise and update the program of study, including course requirements, leading to the Certificate in Marketing Research. The most current requirements appear on this website. The requirements for your Certificate program are those specified in the University Catalog in effect on the date of your admission to the Certificate program (your “catalog year”) and may be different from those noted on this website. All students should consult with the College of Business Advising Center staff for personal counseling on the requirements for your Certificate. Students enrolled in this Certificate program must meet all course pre-requisites except class standing and certification.

Required Courses:

ENG 340 Business Writing or OST 311 Written Communication Systems
STA 212 Statistics for Business Applications I
STA 213 Statistics for Business Applications II
MKT 320 Consumer Behavior
MKT 392 Introduction to Marketing Research
MKT 492 Advanced Marketing Research

Who to Contact About the Certificate in Marketing Research:

For general information about the Certificate in Marketing Research:
Dr. Aron Levin, Director, Marketing Research Partnership Program
levina@nku.edu
(859) 572-6409

For information about establishing a course of study leading to the Certificate:
College of Business Advising Center
Phone: (859) 572-6134
Fax: (859) 572-6144
E-mail: kylel@nku.edu